TANA-BANA Culture Walk - A Celebration of Craft, Culture, and Sustainability
- indiapinkfest
- Jun 8
- 4 min read
Updated: Jun 9
February 22, 2025 | Post Update / Citylive / Rajasthan International Centre, Jaipur
The fourth edition of PinkFest 2025 witnessed a captivating confluence of tradition and innovation with the TANA-BANA Culture Walk, held on February 22, 2025, at the Rajasthan International Centre, Jaipur. The event served as a powerful tribute to India's enduring craft heritage, spotlighting the rich traditions of Sanganer and Bagru's hand block and Dabu printing through the lens of contemporary design and sustainable values.
The TANA-BANA Culture Walk at PinkFest 2025 was powerfully envisioned and directed by Satyajeet Talukdar, Founder Director of India PinkFest, seamlessly weaving heritage, design, and cultural storytelling into a captivating live showcase. Show Curated by Rahul Sharma and designed by RANO, the culture walk invited guests on a journey that celebrated the fusion of artistic legacy and modern aesthetics. The evening was graced by Dr. Jagdish Chandra Katil, CEO of First India News Channel, as Chief Guest. Other distinguished dignitaries included Archna Surana (Founder, ARCH College of Design & Business), Pawan Tank (Founder, India Glam Organization), Mahant Deepak Valabh Goswami, Amit Kalla and Satyajeet Talukdar (Founder Director, India PinkFest).
"The TANA-BANA Culture Walk at PinkFest 2025 offered a stunning blend of heritage and contemporary craftsmanship—where timeless traditions met modern expressions in a celebration of culture, creativity, and sustainable design." - Prof. Bhawani Shanker Sharma (Former Chairperson Rajasthan Lalit Kala Academy)
Interactive Dialogue: "Art Influences Design – Design Influences Art"
A Celebration of Craft, Culture, and Sustainability at Pinkfest
A central component of the event was a live dialogue session featuring thought leaders from the fields of art and design. Speakers included Yunus Khimani, Badhsha Miya, and Dr. Ashma Khan (FDDI, Jodhpur), with Darshan Chandraker (ARCH College of Design & Business) moderating the discussion. The session highlighted the evolving dynamics between traditional artistry and contemporary design, emphasizing the role of creativity in cultural sustainability.
Showcasing Traditional Crafts
At the core of the TANA-BANA culture walk were the fascinating practices of hand block printing and Dabu printing. Regions like Sanganer and Bagru, famous for their lush earth colors and intricate designs, were prominently featured. This showcased not only the impressive craftsmanship but also the benefits of sustainable practices.
For instance, many artisans use natural dyes derived from plants and minerals, significantly reducing environmental impacts. A study indicates that such sustainable methods can improve soil health and promote biodiversity, aligning well with today's eco-conscious markets.
Glamour Meets Heritage: Fashion & Jewellery Showcase
At PinkFest 2025, the runway transformed into a storytelling canvas where tradition walked hand-in-hand with innovation. The TANA-BANA Culture Walk featured a spectacular fashion and jewellery showcase that paid homage to India’s rich cultural roots while embracing contemporary style.
Models adorned in hand-printed textiles and statement jewellery pieces from Athah brought to life five uniquely curated collections—each one reflecting the essence of tribal identity, temple artistry, royal elegance, and urban fusion. With showstoppers including pageant winners and cultural ambassadors, the showcase was a celebration of craftsmanship, heritage, and modern glamour—uniting the old and the new in breathtaking harmony.
A visual highlight of the evening was the participation of leading models and titleholders from the India Glam platform, including:
Somya Gupta – Miss India Glam Brand Ambassador
Tannu Solanki – Miss India Glam Winner 2025
Payal Prajapat – India Glam International Winner
Shital Vishwakarma, Samiksha Sambyal, Tamanna Talwar, Anu Choudhary, Kezia Gujjar, Ronak Kanodia, Kanchan Rajpurohit, Ankita Rathore, Payal Daryani, . , Davesh Malinda, Prithviraj Singh Devra, Yash Joshi, Yuvraj Singh Chauhan, Vivek Singh, Surendra Sai, Rahul and more, joined by male models and cultural ambassadors from across the country.
Jewellery Showcase by ATHAH
Traditional handcrafted designs that celebrate heritage while embracing modern spirit - Sanskriti Goswami
A standout element of the evening was the Jewellery Presentation by ATHAH, a brand known for translating India's cultural narratives into wearable art. Their showcase included five signature collections:
Athah Aadi Collection – Tribal and nature-inspired bold jewelry
Urban Raag Collection – Fusion oxidized and pop beaded jewelry
Athah Saanjh Collection – Elegant gold and gemstone jewelry for sarees
Athah Temple Muse Collection – Fusion temple-inspired indo-western styles
Athah Royal Regal Collection – Grand finale with Rajputi royal jewelry
Each round Tana=Bana reflected a story of identity, tradition, and modern elegance, lighting up the runway with color, symbolism, and artistry.
Community Collaboration
The success of the TANA-BANA Culture Walk was made possible through the support of Indian Institute of Craft and Design (IICD, Jaipur) India Glam, Mr Rajasthan, Infinity Takeovers (Anoop Choudhary), Poddar Group of Institutions, and ARCH College of Design & Business students. Their collaboration reinforced the importance of collective effort in sustaining India’s rich creative heritage.
A Festival Highlight
As one of the signature events of India PinkFest 2025, the TANA-BANA Culture Walk brought together artisans, designers, performers, and thinkers in a shared celebration of India’s artistic roots and evolving design future. It exemplified PinkFest’s core mission: to foster a deeper connection between creativity, community, and culture in a way that honors the past while shaping the future.
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